Li-Ning Company Limited is a major Chinese athletic company which makes athletic shoes and sporting goods. Li-Ning branded products are targeted for consumers who participate in sports such as running, basketball, badminton, football, tennis and fitness. The company endorses a number of athletes and teams, both at home in China and abroad.
The founder of Li-Ning Company Limited and the “Li-Ning” brand is a renowned world-class Mr. Li Ning gymnast with 106 gold medals and two World Cup championships. His achievements included the winning of six out of seven gold medals at the Sixth World Cup Gymnastic Competition in 1982, which marked history in the world of gymnastics and winning him with the title as the “Prince of Gymnastics”. In 1984, Li Ning won three gold medals, two silver medals and a bronze medal to become the most honored athlete at the 23rd Los Angeles Olympic Games.
Following his retirement, Mr. Li Ning founded Li-Ning Company Limited in 1990, a company whose products include footwear, apparel, accessories and equipment for sport and leisure uses. In 1999, Li Ning was elected as one of the “World’s Most Excellent Athletes” in the 20th Century” by the World Sports Correspondent Association. In 2008, Mr. Li Ning lit the torch at the opening ceremony of the Summer Olympics in Beijing.
Li-Ning badminton products are a world class collection of badminton rackets / racquets, badminton shuttles, badminton grips, badminton shoes, badminton clothes, badminton bags, badminton strings, badminton courts and all other Li-Ning badminton accessories, equipment and supplies. Li-Ning badminton products are used by many of the worlds top badminton players and the Li-Ning brand is exploding in popularity with players of all skills and abilities. Li-Ning possesses some of badminton's most powerful brand marketing, research and development, design, manufacturing, distribution and retail capabilities. Li-Ning sponsors a number of high profile badminton players and badminton teams around the world and is the official sponsor of the Badminton World Federation. A full sponsorship of the Chinese National Badminton Team, including world renowned Olympic Gold Medalist Lin Dan, began in 2010.